100% Design: the innovation showcase

UK’s largest design trade show returns to Olympia London on 20-23 September to dazzle with a global line-up of exhibitors and speakers united under the theme of ‘Elements’.

Now in its 23rd year, 100% Design is the commercial cornerstone of the London Design Festival, showcasing leading national and international brands, manufacturers and designers across five design districts: Design and Build, Interiors, Workplace, Kitchens & Bathrooms and Emerging Brands.

It remains the only design show in the UK with a dedicated section for Design & Build, catered for the architecture, construction and design community. Also the largest area of the show, it features a materials showcase, alongside the latest architectural innovations, and technological advancements, presented by prominent brands and suppliers. Many will launch new products and ranges at Olympia.

National & global presence

International exhibitors for 2017 include Sky-Frame, a world-leading Swiss sliding window system manufacturer, who will be launching their new Sky-Frame In-line support post, and Spanish building technology pioneers Robot Smart Buildings, whose latest innovation is the use of Gorilla Glass as a control panel for room functions such as lighting, climate, access, and other features.

UK-based exhibitors include rainscreen cladding manufacturer Domus Facades, who will launch a new support system at 100% Design, and London-based commercial floor and wall tile supplier Grestec Tiles, which is displaying its Diesel Living collaboration which explores five moods with aged fabrics, ceramic tiles and glass. Responding to a growing demand for homes and buildings that demonstrate harmony with the natural world, green systems specialist Mobilane UK is also presenting a range of living walls.

Exhibiting for the first time at 100% Design, Interwall Flooring will present its unique Timbertherm wooden flooring, which incorporates a smart underfloor heating system, alongside other new products. They are joined by leading Italian electric power solution developer Vimar Spa, who will be showcasing their new “total look” Eikon control plates at the show.

Across the hall from Design & Build, Interiors is the longest running section at 100% Design, presenting prestigious international brands with products ranging from furniture and lighting to fabrics and accessories. This year Mullan Lighting will launch a new range of lights for hotels and contract furniture supplier Andy Thornton will launch new workstations, hospitality furniture and decorative lighting.

Also nearby is Emerging Brands, a dedicated platform for the freshest new ideas, reflecting the show’s role as the launchpad for design world stalwarts such as Ella Doran, Tom Dixon and Barber Osgerby. Joining in 2017 is Odddot, who will launch new furniture and lighting products, and TMI Laura Itkonen, who will launch several new wall art products.

‘Elements’ in focus

Every year, 100% Design adopts a
theme, which is reflected across its installations, features, talks programmes and show design. This year’s theme is ‘Elements’, which considers everything from design essentials to the component parts that make up a product. Design journalist and editor of the London Design Guide, Max Fraser, has been appointed as the show’s content editor for 2017, producing features and installations inspired by the theme and contributing to the talks programme.

This year’s seminar programme also addresses areas of innovation and inspiration in architecture, such as ‘Design for Wellbeing’ and ‘New Tech Frontiers’, as well as challenges faced by the industry. From social housing to new public buildings there is more scrutiny than ever on the role that architects play in creating spaces that respond to diverse needs and deliver quality and good design for all.

A session titled “Building for Everyone”, chaired by Icon magazine, will see leading architects Alex Mowat and Adam Khan discuss how their practices respond to these issues.

With hundreds of new product launches and a professional development and networking programme, 100% Design has been designed to provide an unrivalled business experience for architects and construction specialists. 27,000 professionals with a combined spending power in excess of £3.9bn visit the show each year making it a must see trade show for architects and designers. Architects are advised to make sure that the show is at the top of their itinerary for the London Design Festival.

For more information on 100% Design, which takes place from 20-23 September at Olympia, London, please visit www.100percentdesign.co.uk.