As part of a strategy to promote British skills and expertise, British Airways i360 featured in the UK Government stand at MIPIM, as a symbol of British innovation, engineering and international collaboration.
MIPIM, known as the world’s property marketplace, is the leading international real estate conference that takes place annually in Cannes, in the South of France.
MIPIM brings together the world’s leading investors and developers, sovereign wealth managers, pension funds and other members of the investor community to meet UK industry leaders and Ministers.
For the first time in the history of MIPIM, the British government – led by the Department of International Trade (DIT) and with the involvement of the Department for Communities and Local Government (DCLG), HM Treasury’s Infrastructure Procurement Authority, the Homes and Communities Agency (HCA), as well as the Department of Business, Energy and Industrial Strategy (BEIS) – has its own pavilion and is promoting its ‘Investment is Great’ campaign to the major international real estate companies that attend the world’s leading real estate event.
British Airways i360 in Brighton is one of the latest feats of British design engineering and innovation, realised in collaboration with European and global partners. Conceived and designed by Marks Barfield Architects, British Airways i360 was developed in partnership with the local authority and regional businesses as a catalyst for urban regeneration in Brighton & Hove.
Brighton & Hove City Council leader, Warren Morgan said:
“We’re thrilled to have Brighton’s newest attraction represent the city and the UK at this important event. British Airways i360 is an engineering feat in itself and a great example of the UK’s home-grown innovation and ability.
“The attraction is a part of our billion-pound investment and regeneration projects, and since opening last summer has brought global attention to our seafront.”
British Airways i360 is the world’s tallest moving observation tower. A futuristic glass observation pod, ten times the size of a London Eye capsule, gently elevates groups of up to 200 passengers to a height of 138 metres on a twenty-five minute ‘flight’ to experience awe-inspiring panoramic 360-degree views taking in the Regency architecture of Brighton and Hove, the romantic ruins of the West Pier, the beautiful South Downs, as well as the south coast from the Seven Sisters cliffs to the Isle of Wight.
Julia Barfied, deputy chair of British Airways i360, is leading Marks Barfield Architects’ delegation to MIPIM. She said:
“British Airways i360 is radically different in terms of design, sustainability, engineering and viewing experience to other viewing towers around the world. In terms of innovation, it is comparable to the London Eye, and is a symbol for an outward-looking Britain.”