Decorex International reveals Seminar Programme highlights

Decorex International, the show of choice for the luxury interiors and design market, will again welcome some of the industry’s foremost experts to its inspiring Seminar Programme. Engaging discussions led by a prominent group of designers, journalists, businesspeople and marketeers will offer valuable insight into a diverse range of topics that impact today’s design world.

Highlights include a conversation with editor of House & Garden Hatta Byng and Beata Heuman, winner of the magazine’s inaugural Interior Designer of the Year award. A discussion regarding current and future kitchen trends between interiors editor of County & Town House Carole Annett, Barbara Sallick of Waterworks Operating Company and Henriette von Stockhausen, co-founder of VSP Interiors.

Daniel Hopwood, President of the BIID, will offer advice on how to add personality to new build properties. Interior designers Brian Woulfe and Emily Williams will discuss the international reach of London interior designers, while Henry Prideaux, Natalia Miyar and Sophie Elborne will share tips on how to assure that a design is original in every project.

Emilio Pimentel-Reid, Jeffrey Beers, Sebastian Cox, Christiane Lemieux, and David Mottershead, will define the essential elements of establishing and maintaining a creative identity by exploring how top interior creatives build brands for themselves and others.

Matteo Bianchi, Jo Hamilton, Staffan Tollgard and Katharine Pooley will offer an interior designer’s take on product design, in a talk moderated by Letitia Taylor, head of Harrods Interiors. Kate Burnett, editor of Studio, will be speaking about how social media is changing the way designers work.

The importance of establishing and truly understanding a client brief, will be discussed by Gilly Craft, BIID President, Neil Stevenson, maker of fine custom-made furniture, Beata Heuman and Henry Prideaux.

Jess Sims and Kate Baxter, founders of Be More Hive will reveal how to use influencer marketing to help you grow your interiors business. This will include an overview of how to start working with influencers and engage their audience with your business.

Tricia Guild, founder and creative director of Designers Guild and Ben Spriggs, executive editor of Elle Decoration will discuss a life in design. Giles Kime, interiors editor at Country Life and other speakers will be talking about what design will look like for the next generation.

To see the full Seminar Programme, visit Decorex website: decorex.com/agenda