G-SMATT targets architects and developers with its ‘architainment’ solution

Following recent success in the Far East for both its architectural and events media display solutions, G-SMATT has announced the formation of a European company.

Based in Oxford, the company, which will be known as G-SMATT Europe, is led by Dr Orhan Ertughrul and will be bringing the benefits of its unique, smart glass solution to the architectural and city planning audiences as well as the events industry. Orhan is joined in the senior management team by Niraj Kapur, Sales Director and they are supported by a number of experienced and skilled design and architectural personnel.

Dr Ertughrul, Executive Vice President Europe, G-SMATT Europe, explained more about the company and the opportunities that exist;

“We firmly believe that the digital media facade, coupled to the Internet of Things and the current ubiquity of glass facade architecture is fundamentally changing the way we interact with the City Scape. The buildings of the future will be connected and able to share information including for example local traffic updates, advice from emergency services and news from local councils. This connectivity will also allow building owners to project the purpose of their buildings into the community, change the way their buildings are perceived, create new business models and interact with people on a personal level.”

G-SMATT Glass has already been successfully installed at several locations in Asia including the Shanghai Stock Exchange and one example can be viewed here.

The company’s newly refurbished offices at King Charles House, Park End Street, Oxford, OX1 1JD contain two walls of the media active glass, giving visitors the chance to see its capabilities for themselves.

The small LEDs that provide the media capability are placed at regular intervals, 20mm on the monochromatic product up to 90mm on the colour and even the colour product will go down to about 40mm, depending on the specification. When viewed from the inside there is less than one per cent reduction in visibility through the glass. This is considerably less than other current alternatives such as an overlay or frame structure which can give the impression of being in a cage or prison cell when viewed by the building’s occupants. Even when illuminated at night people within the building are not dazzled by reflection as less than 10 per cent of the light emitted by the LED’s is reflected into the building’s interior.

Company Profile

G-SMATT is a Korean company that produces an innovative digital media façade product. Launched in 2013 the company now has offices in five countries and an annual turnover of about $125 M. The company believes in the transformation of the digital city scape with compelling architectural media and interactivity. Its innovative, building grade, laminated media glass provides full transparency and rich media capability. This allows developers and architects to provide a new way for people to experience and enjoy their buildings and the surrounding urban spaces without compromising on the aesthetic beauty of their original design. In the new world of the Internet of Things it also allows for unparalleled connectivity and integration, a key in the development of the smart city. G-SMATT produces both architectural and exhibition products.

For more information visit https://www.g-smatteurope.com/products/architecture.