Luxury brands boost sales at hardware specialist

Hardware specialist SDS London is celebrating a successful quarter one following the roll-out of several new premium product lines.

In its latest financial figures, the company has seen an 8 per cent increase in turnover in quarter one, compared to the same period last year.

The growth comes off the back of SDS teaming up with three luxury brands this year – Oliver Knights, Rocky Mountain and Groël – to supply their hardware to the retail and trade sectors, including architects, designers and specifiers.

The latest additions bring a mix of traditional and contemporary hardware aimed at high-end projects in the residential and commercial markets.

SDS offers a wide range of hardware, which now encompasses a clutch of market leading brands and more than 10,000 products lines.

With the majority of its products manufactured in the UK, SDS have become the go-to supplier for architects keen to champion the ‘best of British’ in their work.

Simon Ayers, Sales and Marketing Director at SDS London, comments:

“In a recent survey we quizzed architects on what they want from their hardware supplier. Premium products, a breadth of products and service topped the list.

“We’re proud to be able to offer all of the above and, along with the inclusion of our products in several high-profile projects, it has resulted in strong sales for us in quarter one. We’re also proud to be offering the best of British and flying the flag for UK engineering and product development, although not all of our product lines are made in the UK.”

SDS London recently supplied hardware for a development of a historic office building, which was once used by the Suffragettes as a base for its movement for political and social change.

SDS supplied ironmongery for 76 doors in the five luxury flats built in Bedford Street, Covent Garden, London – including the main entrance and interior doors.

For more information call SDS London on 020 7228 1185 or visit