New director of specification sales for Wicona

Graham Hurrell has joined Wicona as Director of Specification Sales, bringing more than 30 years’ industry experience. Primarily responsible for increasing WICONA’s visibility as a high-specification, architectural product brand, Graham will be working across WICONA’s core markets to develop engineered solutions, and further elevate the brand’s presence in its sector.

With WICONA renowned for delivering technically complex, high-end bespoke solutions, part of Graham’s role is to oversee consistency of quality across the board by ensuring that product testing, accreditation standards and resourcing are perfectly aligned.

 Graham first started working for the Sapa Group in 1998 and progressed to Director of Specification Sales for Sapa Building System UK, followed by a three-year assignment on international business development. After a short period away from Sapa, Graham is thrilled to return to the Group.

Speaking of his appointment, Graham said:

“I am passionate about Sapa as an organisation, which is largely down to the respect I hold for both the business model and products themselves, and the people I work alongside. Although much of my career has developed within the group, I am taking a fresh approach to this new challenge at WICONA, with the backup of insight and familiarity.”

Graham lives in Suffolk, close to the Essex border, and will be dividing his working hours between WICONA’s offices in London, Wakefield and Tewkesbury.

When Graham isn’t spending time with his wife and grown up children, he can be found catching up with the latest in motorsport, or discovering new places through international travel.

To get in touch with Graham with a view to working together, please contact him on 07387 108400 or at graham.hurrell(Replace this parenthesis with the @ sign)sapagroup.com