100% Design announces new venue and show concept for its 2015 edition

As the driving force of creativity and commerce during London Design Festival, 100% Design, the UK’s largest design trade show, will celebrate its 21st edition in a brand new home, Olympia London (23-26 September 2015).

Staged in the dramatic Grand and West Halls, the show will take place across two levels and feature five distinct sections including Interiors, Design & Build, Kitchens & Bathrooms, Workplace and Emerging Brands. The popular talks programme, Talks with 100% Design, will also return with headline speakers including Ilse Crawford.

William Knight, Show Director, comments:

“It’s another significant and exciting year for 100% Design. We’re set for the most visually dramatic edition, bringing the UK’s leading design show to a new home for the first time in 17 years.”

“The natural light, intimacy and high-quality visitor experience at Olympia London, blended with the focused and original content of the show, promises to be a brilliant and stimulating combination.”

100% Design is always known for its leading position in commissioning thought-provoking editorial content: to question, inform and invigorate the A&D community. Since the show was first staged in a tent off London’s King’s Road in 1995, it has gone on to become the benchmark event for promoting design excellence and creativity, both within and outside the UK.

100% Design continues to attract record numbers of visitors year-on-year. Its 2014 edition attracted over 28,300 attendees, a 36 percent increase in total footfall since Media 10 acquired the show in 2011. Last year, the total number of exhibitors also rose to 450.

Based upon the central theme ‘Design in Colour’, 100% Design 2015 has collaborated closely with trend forecasters WGSN among many others to bring to life the visual and sensual experience of using colour across interiors and the build environment. The show will present specially commissioned editorial features, world-leading seminars and live content, alongside over 400 UK and international exhibitors.

The top colour trends for 2016, as forecasted by WGSN, will also thread throughout the show as a means to demonstrate the importance of colour and to navigate the show. This is supported by the award-winning 100% Design website which fully embraces colour, providing an opportunity to search exhibitor products in each of the selected colours.

Key exhibitors confirmed to date include: Sé, Original BTC, Davey Lighting, Delightfull, Mullan Lighting, Novamobili, Lozi, Blenheim Carpets, bulthaup by Kitchen Architecture, Apavisa, Bette, Zuchetti.Kos, Keramag Design, Porcelanosa, Formica, BuzziSpace, Isomi, Steelcase, LG Hausys HI-MACS®, Iona Crawford, Studio EJ and North Limited.