A world of innovation for a world of change

Celebrating its 32nd anniversary year, kbb Birmingham, the largest and most established kitchen, bedroom and bathroom event in the UK, returns to the NEC, Birmingham from 4-7 March 2018.

After the success of last year’s Future theme, kbb continues to forecast forthcoming trends and challenges facing the UK KBB community, in partner- ship with AMA Research.

Bringing you a world of innovation for a world of change, kbb Birmingham will manifest four trends and challenges in each feature across the four days – providing innovation, inspiration and insight to help businesses grow in such a fast-paced industry.

The event will combine four trends to provide the visitor with a comprehensive set of perspectives.


Evolving customer behaviours are altering the meaning of lifestyle design. For example, DIY conscious early adopters outsourcing cutting edge design and smart space innovations, in turn fuelling the installer skills shortage.

Smart technology

Be it future or fad, ‘smart’ is creating new possibilities for those on either side of the debate. Examples include virtual reality transforming showroom buying behaviours and voice recognition modifying our use of space – while reactionaries revert to tradi- tional kitchen and bathroom design.

Disruption as opportunity

‘Disruptors’ change the construction landscape to herald new design opportuni- ties. For instance, the uncertainty surrounding Brexit stimulating house price stagnation and driving a growing refurbish- ment market, fuelled by equity-rich homeowners undertaking big ticket kitchen and bathroom projects.


UK consumers are continuing to demand higher quality products and materials, e.g. worktops continuing to dominate the kitchen furniture market, calling for innovation and diversification within the surfaces sector.

The Innovation Awards, in partnership with Blum UK, aims to discover and celebrate brands who are producing products, methods and ideas that align with our theme’s four trends – helping to shape the future of the industry.

Returning this year, the Retail and Design Conference will provide practical advice to help businesses grow in a world that is constantly changing. Topics to be covered include: Designing the 4G bathroom, and constructive ‘how to’ brand solutions.

kbb Birmingham 2018 will see the return of many great companies as well as a host of exciting new exhibitors, including: Smeg, Dansani, Novy, Franke, Samsung, Impey and Villeroy & Boch.

Award-winning kitchen designer Colin Wong will also unveil his innovative new design concept, “The Rock”, at the event.

Jon Johnston, director of kbb Birmingham commented, “I’m really looking forward to another successful year at kbb Birmingham, and particularly how the community will explore and learn from this year’s theme. We’re welcoming a range of new and returning exhibitors, all of which will showcase a high calibre of products, methods and ideas.”

Join the conversation along with over 16,000 industry buyers at the NEC, Birmingham from 4-7 March.