Industry watchers might be wondering why a stand-up comedian who is an obsessive Twitter fan, and a Visiting Professor at Brighton University have been booked as speakers at the Bathroom and Kitchen Business Conference 2014 in October.
Yvonne Orgill, CEO of the Bathroom Manufacturers Association which is organising the event said:
“Actually the bookings are entirely consistent with our stated aims to bring fresh ideas and breakthrough thinking to the industry. We are delighted that we have been able to secure both David Schneider and B J Cunningham this year. Both are great speakers and well respected in their fields. We are lucky to get them.”
Schneider is best known as an actor/writer on TV shows such as I’m Alan Partridge or movies such as Mission Impossible and 28 Days Later. But in 2013 he set up That Lot Creatives social media agency. An avid tweeter in his own right with 175,000 followers and counting, he and his team now provide content and advice for brands and businesses with clients such as the Huffington Post, the BBC and Channel 4.
David Schneider will share some insights into how to tweet with real impact, how to use events and formats such as reactive listening and live-tweeting effectively, as well as looking at the basics such as sorting your tone of voice and writing the perfect tweet. With some great take-home tips on tweeting, retweeting, engagement and cutting through the noise, there’ll be plenty of ideas and inspiration to help your brand or business maximise your online influence.
BJ is a Visiting Professor at Brighton University, serves on the council of Business Superbrands and travels the world giving inspiring keynote presentations. He believes that “Loyalty in business is a long-term relationship, discounting is little more than a one-night stand.” BJ’s message is that a brand is a promise, not a logo; it’s about depth, not awareness. A business must know what it stands for, say it with clarity and do what it says. He has a reputation for challenging norms.
Conference speakers, this year, will concentrate on the theme – Marketing the Future – to encourage delegates from both the bathroom and kitchen industry to look outside the four walls of their office, their normal comfort zones.