Consumer experience and retail design agency UXUS has created a new store at the base of the iconic pyramid extension of Tate Modern.
The iconic new building by Herzog & de Meuron will be added at the south of the gallery and the store will be part shopping destination, part cultural hangout.
Designed as a ‘permanently temporary’ space, the store displays are made of stackable furniture modules to allow flexibility and accommodate the gallery’s fast-changing exhibition and project schedule.
“Tate is a pioneering global institution that leads the way in the arts and now is breaking new ground with a retail experience at the crossroads of culture and commerce. We have always greatly admired Tate for its visionary approach, and it has been an enormous honour to be part of the team that is making that vision a reality,” George Gottl and Oliver Michell, the founders of UXUS, explained.
“We hope it will serve as a shopping destination for locals as well as the gallery’s millionsof visitors and will become the first choice in London for art and cultural products.”
Generous picture windows ensure high visibility into the store from both the gallery and the street. Retail displays are divided into three zones – generalist, specialist and children – which are reinforced by the material palette through different accents of wood within the display modules in combination with a concrete floor and powder-coated steel fixings.
UXUS began collaborating with Tate Modern in 2010 and completed a highly successful pop-up shop for the museum’s Damien Hirst exhibition in 2012. This served as a prototype for the new, more ambitious store in the Tate Modern extension.
The store is opening on 16 June.