Encasement adds style at new flagship Debenhams store

Debenhams’ new 50,000 sq.ft flagship store at The Coliseum Shopping Park in Cheshire Oaks, Merseyside, is using bespoke design square ‘Forma’ aluminium column casings from Encasement, to help create a stylish retail environment for shoppers, while also concealing structural steelwork.

The new Debenhams store is the first to adopt the retail park format and has two-floors housing a Café, men’s fashion and a health & beauty hall as well as offering a range of exclusive womenswear that include the exclusive ‘Designers at Debenhams’ brands, such as Principles, by Ben de Lisi, J by Jasper Conran and RJR.Rocha.

Working directly for the project’s major contractor, Simon’s Group, Encasement’s metal column casings were chosen by the company to conceal structural columns within the store as part of the extensive, high quality refurbishment and interior refit programme they undertook for Debenhams.

All of the metal column casings were manufactured from 3mm thick aluminium, which combines strength with low weight and were finished in a Tiger Drylac textured PPC coating in matt white RAL 9003, to give an aesthetic finish while resisting scuffs and damage in high traffic areas.

Although all of the 23 Forma casings measure 375mm square and stand 3100mm high, three of them incorporate a full-length mirror on one side, while a vertical full colour LCD display screen is integrated within a further casing to promote special offers and products to shoppers.

Encasement’s Managing Director, Martin Taylor, explained:

“While we undertake a significant amount of work in the retail and shop fitting sector with a range of well known high street brands this new Debenhams store is among our most prestigious projects and is the first to incorporate LCD screens within the column casing design. One of the strengths of Forma casings is that even though aluminium provides a light weight and easy to install casing solution, it is also strong enough to enable elements such as mirrors, LCD screens and promotional displays to be integrated within the design.”