How best to communicate with construction decision makers

The fifth edition of the Construction Media Index research is now available!

Competitive Advantage Consultancy Ltd have surveyed construction professionals, asking them questions about their journal readership, blog readership, social media activity, use of product directories and CPD requirements.

This impartial research provides evidence-based guidance for developing communication strategies to Architects, Main Contractors, Housebuilders, Builders Merchants and Offsite Manufacturers.

The Construction Media Index provides independent research into how decision makers in the construction supply chain source information, to inform their purchase and design decisions.

Social media usage by construction professionals

The consolidated findings from the 2017 Construction Media Index shows an increase in the use of social media by construction professionals. In fact, those accessing social networks several times a day has quadrupled.

In 2015 only 53 per cent accessed social networks for work, this now stands at 89 per cent. LinkedIn remains the most popular network for construction professionals, yet Twitter and Facebook both show significant increases in usage in this year’s Construction Media Index findings. Construction decision makers use more than one social network for work and the social media channels used vary with profession.

How specifiers source construction product information

2017 overall findings also show manufacturers’ websites still rank top for specifiers seeking product information, particularly those sourcing information with a bias towards technical data. The usage of product directories has remained steady with usage at 56 per cent in 2017, similar to the 2015 findings. Across all decision makers 42 per cent attend 1 to 6 seminars in a year, with almost 60 per cent attending at an organised event. This though varies across professions according to CPD requirements.

These reports are a must for the construction marketer seeking to develop a comprehensive communications strategy. They can be purchased online at: www.cadvantage-knowledge.co.uk