L&Q joins Urban Catalyst in major Purfleet regeneration project

A leading London residential developer is set to invest £27 million in the first phase of a major regeneration project in Purfleet on the Thames Estuary in Thurrock.

L&Q will become a partner of Purfleet Centre Regeneration Limited (PCRL), chaired by Sir Tim Laurence, to deliver a mixed-used development of approximately 2,500 homes on brownfield land in Purfleet.

Led by regeneration and development specialist Urban Catalyst, the scheme will feature a major media and movie hub with several film stages and production suites. The master plan created for PCRL by Stirling-Prize winner Will Alsop also includes a new school and a remodelled railway station.

Ken Dytor, managing director of Urban Catalyst and joint founder of PCRL, said:

“It has been a major coup to secure a market leader in residential development on board.”

Jerome Geoghegan, group director of development and sales at L&Q, said:

“We are delighted to have found Thurrock Council so supportive as commercial partners as well as to be working with Urban Catalyst.

“This is an exciting opportunity to be part of a major brownfield regeneration project that will create thousands of new homes accessible to a range of buyers and renters. This project will create major long-term social and economic benefits for the area.”

The centrepiece of the regeneration will be the 600,000 ft² media village designed by 2015 Stirling Award winners AHMM – the first purpose-built film and TV studio complex of this type in the UK for 50 years.

The nine-phase master plan will also provide town centre shops and local leisure amenities such as a marina and oyster bar on the redeveloped waterfront.

Dytor added:

“Our focus is on creating a genuinely accessible and life-changing scheme, providing affordable homes for families and a mix of uses in a true sustainable environment.

“We have made connectivity and sustainability at the heart of our plans and L&Q’s input and experience will be crucial to delivering Purfleet’s regeneration. The support of Thurrock Council as full partners in generating this scheme is creating a new standard in public private partnership.”

The scheme will also include a primary school and a health centre as well as upgraded rail station with bridging of the railway to close the existing level crossing.

The scheme received cross-party approval by Thurrock Council last summer. PCRL will now be going out for further local consultation on the master plan over the next six months.