The Sleep event is recognised for pioneering, experiential design exhibits and this year Europe’s leading hotel design and development show is set to surpass even its own record with two guestroom installations outdoors and a roof terrace indoors, each one showcasing to the industry for the first time.
The brand new generation of Snoozebox will be one of the installations set up on the forecourt of The Business Design Centre in Islington, London, where Sleep takes place. Snoozebox is the portable hotel accommodation that has stirred so much excitement since it was launched at the British Grand Prix in 2011, providing guests and event organisers compact and cleverly designed en-suite hotel rooms. Now, the new generation to be showcased at Sleep is designed to be even more flexible and efficient, allowing fast internal re-configuration to suit a wide variety of accommodation uses. Several differently organised and accessorised rooms will be on show for Sleep visitors, demonstrating just how customised Snoozebox can be.
Lorcán Ó Murchú, Chief Executive of Snoozebox says:
“We are delighted to be showcasing our new and innovative Snoozebox portable hotel room at Sleep 2014, ahead of bringing our new hotel room to market in the near future.”
Designed by the award-winning firm, Tangerine, and manufactured by A. Smith Great Bentley and John Dennis, the new Snoozebox is styled and engineered to provide a great guest experience as well as rapid deployment.
Installed adjacent to Snoozebox and transported from Poland exclusively for Sleep 2014 will be Polcom Modular, a full-size model of a hotel bedroom concept designed by London interior design consultancy, JSJ Design. Polcom, Peter Dann and Studio ånyo have collaborated to create the model which will demonstrate how BIM technology can create a streamlined solution from concept to manufacture and construction. It will be a chance for visitors to explore how a leading edge digital design process combined with modular manufacturing production can reduce development costs and enhance quality.
At 11.4 sq metres, the room is highly innovative in design with every centimetre carefully optimised to allow for the essentials of a modern hotel guestroom – bed, luggage store, en suite bathroom with shower, smart TV and Wi-Fi. It is a vision of the future for compact, city centre hotels, with contemporary design and excellent, free connectivity.
Ironically, it is Above & Beyond, the installation which explores design outdoors, which is indoors, on the Gallery level. However, as the set’s designer, Phil Jaffa of Scape Design Associates, points out, it is in some ways fitting, given the increasing blurring of boundaries between indoors and out in the hospitality experience:
“Increasingly, exterior spaces are becoming as high-spec as those indoors and I hope that Above & Beyond will offer an opportunity to show how an outdoor area can be used for an array of entertainment possibilities. By having a dedicated area, we hope to stimulate debate and inspire more developers and designers to become excited about the issues and opportunities on offer”.
The set will showcase KETTAL’s Outdoor Collections, and experts from both Scape and KETTAL will be “Out in the open” to discuss outdoor design with visitors in a one-to-one consultation.
The Sleep Event, incorporating the Conference, Exhibition and Sleep Set, will be held on Wednesday 26th and Thursday 27th November at the Business Design Centre in Islington, London. For more information, to register for complimentary passes and to book an Out in the Open consultation, visit: www.thesleepevent.com.