Tony Bicknell is Gerflor’s new recruit in specification and contract sales

n seeking a new challenge to build upon his 21 years in the flooring industry, Tony Bicknell has joined global vinyl flooring manufacturer, Gerflor, in the UK as Specification and Contract Sales Manager – London.

Tony’s strong track record, sales and technical experience and last position as UK Projects Manager for Kährs (UK) Ltd made him a winning candidate for Gerflor’s role dedicated to growing its specification business. Having worked across all routes to market of the flooring specification and contract sector, Tony will develop sales and manage specification projects by creating a vital link between architects and contractors.

After spending over two decades with Kährs, Tony was seeking a company that ticked all the boxes:

“Gerflor was a natural fit as I wanted to work for a main European manufacturer and established brand. Although Gerflor’s reputation went before it, I was blown away by the quality, overall variety and enormity of its product ranges across different sectors. The company’s commitment to continued innovation was also impressive as it has three dedicated R&D centres dedicated developing new technologies and products that no-one else has. The flooring market has changed: it is more diverse and competitive, and therefore companies need to change and champion trends like Gerflor does.”

Gerflor specialises in product innovations for contract, sport, transport, residential and housing and has over 25 product categories. Gerflor’s environmentally-sustainable floorings are manufactured at its ISO 14001 certified production sites.