WSP unveils new brand and UK structure

Global professional services consultancy WSP has changed its name from WSP | Parsons Brinckerhoff and introduced a new brand and logo that marks its growth and transformation.

The new brand celebrates the culture built on the coming together of over 85 companies in the last five years, with WSP growing to over 36,000 people globally and over 7,000 people in the UK.

This includes Mouchel Consulting, which was acquired in October 2016, and will become WSP in July when it is fully integrated with the wider business. Since January all WSP and Mouchel employees have been working under a new structure in the UK, headed by UK CEO Mark Naysmith, which comprises four strategic business units:

  • Transport & Infrastructure – managing director Steve Smith
  • Planning & Advisory – managing director Ian Liddell
  • Property & Buildings – managing director Kamran Moazami
  • Energy and Industry – managing director Frazer Mackay

Mark Naysmith, WSP UK CEO, said:

“This is a historic moment in the history of our company. WSP has witnessed vast changes in recent years as we’ve grown by acquisition and strategic recruitment into a leading global consultancy. This is the right time to re- articulate our shared vision, and show how we differentiate ourselves in the marketplace.

Watch Mark Naysmith’s comments on the brand

“We’ve identified a strong core brand that unites us across cultures, clients and expertise, putting the emphasis on finding solutions to complex issues, taking accountability for projects in our local communities, and designing projects with the future firmly in mind. Our new UK structure reflects this unified vision and puts us on a firm platform for future growth.”

WSP and Mouchel currently provide technical expertise in the built and natural environment across the public and private sectors. The combined business has already won new projects by working together, including the Highways England Regional Investment Programme (RIP) Stages 3 and 4 (Transport and Infrastructure) and the Scotland Excel Framework(Transport and Infrastructure / Planning and Advisory / Property and Buildings).