Nobu Hotel Shoreditch

Expected to complete in early 2016, the 156-room hotel will be located at 10-50 Willow Street in Shoreditch and, as with all Nobu properties, the design will reflect the immediate context.

A palette of concrete, bronze, timber and glass overlaid with creative textiles and warm fabrics will be used to create a simple, considered and raw aesthetic. Nobu is about simple luxury and Shoreditch has a raw creative energy. The design marries the two with an elegant building, with a façade that fragments at the eastern end to create a dramatic new park. The site is narrow and bordered by Willow Street, Blackall Street and Paul Street and is overlooked by the Warehouses of Great Eastern Street to the North, including the apartments and offices of The Bryant Building (also a Ben Adams project). An intimate landscaped garden at the site’s eastern edge is articulated into terraces, seating and planting, and provides natural light and access to the generous lower triple height restaurant and bar space.

Project Location