THE QANTAS HONG KONG LOUNGE is the evolution of the regional luxe lounge concept developed originally by the SUMU / CAON design team for the Qantas Singapore Lounge.
Qantas’ brief to SUMU DESIGN and CAON STUDIO was to reflect a new boutique style concept representing Hong Kong through its design, and taking cues from the design developed for the Qantas Singapore Lounge.
Hong Kong is the perpetual Asian city: a fluid, swiftly evolving metropolis surrounded by stunning wilderness. It is a vibrant, vertical city split by an expanse of water and surrounded by clam and nature. Hong Kong also represents both a vital business gateway into China and a home away from home for a large international business community.
This was the concept and vision that influenced both the planning and architecture of the lounge, in which the Qantas Hong Kong lounge became a metaphor of Hong Kong.
Hong Kong Island and Kowloon Peninsula are represented by the bar and dining areas which capture the vibrancy, movement and interaction of people. These elements are surrounded by the calm and relaxed atmosphere of the lounge areas. The lounge areas in turn represent the natural landscape and beaches that surround the built-up zones of the city.