Natura Flooring, part of Italy’s prestigious Florian Group, has officially launched in the UK with a new 6,000 sq ft site near Harrogate, North Yorkshire, opening the door to authentic Italian-made wood flooring for British homeowners, architects, and designers.
Unlike many flooring brands, every Natura floor is 100% made in Italy from superior European oak and walnut. Crafted by skilled artisans using traditional methods and modern precision. The result is a non-toxic, family safe range that combines timeless beauty, structural integrity, and environmental responsibility, offering Italian quality at prices that remain surprisingly attainable while being shipped from the UK.
“We started this new distribution because the UK is a fantastic market that deserves to understand what true wood flooring really means,” said Silvia Florian, Director of Natura Flooring and a member of the founding Florian family.“Too often, people buy based on price alone, unaware of the poor quality and lack of regulation behind many cheaper imports. With Natura, we make it possible for every customer to have beautifully crafted, responsibly sourced Italian floors that are built to last, without paying premium prices.”
All Natura products are FSC® certified and comply with the European Timber Regulation (EUTR), guaranteeing full traceability and sustainable sourcing from controlled European forests. The brand’s partnership with the Florian Group ensures every stage of production, from forest to finished plank, follows environmentally conscious practices using renewable energy and zero-waste principles.
“Imagine walking across a floor crafted with the same precision, beauty, and soul that defines Italian design. That’s exactly what Natura Flooring is bringing to the UK. We’re thrilled to be able to bring the feet of this country the feel of Italian luxury.”
Natura’s collections include Engineered Wood Flooring, Solid Wood Flooring, and The Family Floor, a patented hybrid line exclusive to the Florian Group.