Performance Technology Group has appointed Heidi O’Shea as Head of Marketing. Heidi will drive marketing strategy for the Group’s five specialist construction products brands AIM (Acoustic Insulation Manufacturing), CMS Danskin Acoustics, Euroform, IMS (Insulation Machining Services) and Ockwells.
Joining from Barratt Redrow PLC, where she led divisional marketing strategy across the North West, Heidi brings over 20 years’ experience of delivering multi-channel campaigns. Her remit at Performance Technology Group is to elevate brand positioning and marketing effectiveness to strengthen customer engagement and drive commercial growth.
Welcoming Heidi
Welcoming Heidi on board, Performance Technology Group’s Managing Director Ben O’Brien said, “Heidi brings terrific drive and expertise to communicate the strengths of our innovative specialist brands more effectively to construction product specifiers. We look forward to the positive impact her insight and marketing skills will make.”
Performance Technology Group incorporates acoustic, fire and thermal insulation manufacturer AIM; acoustic and vibration control products specialist CMS Danskin Acoustics; Euroform, which manufactures and supplies a comprehensive range of fire and thermal compliant building façade products; experts in high temperature insulation IMS; and Ockwells, a supplier of temporary site protection products.
“The opportunity to get to grips with these highly respected brands is an exciting new challenge,” Heidi O’Shea comments. “I am passionate about brand storytelling and at Performance Technology Group there is tremendous scope for communicating market leading product innovation to the construction industry. I look forward to balancing strategic thinking with hands-on multi-channel campaign delivery to enhance the customer journey and improve lead generation and conversion.”
In her previous role Heidi played a key role in award-winning marketing initiatives and lead on fundraising efforts which generated over £100,000 for charities. At Performance Technology Group, which is part of SIG plc, she has joined SIG’s community and charity committee.
Prior to her 14 years with Barratt Redrow PLC, Heidi worked at marketing agencies in Manchester and Liverpool supporting brands including Argos, B&Q, Homebase, JD Sports and Sainsburys. She has a degree including marketing and graphic media from Manchester Metropolitan University. She lives in Wilmslow, Cheshire, and is based at the Warrington manufacturing facility.