Introducing the New Name for a Havwoods Classic

As leading timber surface specialist, Havwoods, celebrates 50 years of design-led excellence across the world, the brand has marked this important milestone in true Havwoods fashion. To commemorate the occasion, the brand is honouring one of its most popular products with a history-defining name.

One of the brand’s most popular products with homeowners and interior designers, the surface previously known as Fendi will become Signature50. Known for its smoky grey tones that drift effortlessly from warm to cool, Fendi has been a perennial favourite for years.
At home in traditional and contemporary homes, this beautiful surface has brought a distinctive blend of style, depth and intrigue to thousands to stunning interiors across the globe. These iconic characteristics help Fendi – renamed Signature50 – to remain an integral and enduring centrepiece of aspirational interiors worldwide.

With a variety of plank lengths and parquet patterns including chevron, herringbone and Versailles to choose from, the timeless style of this stunning board not only looks timeless, but its multi-layered engineered construction means it can keep up with the demands of modern living.

Everything that Havwoods customers know and love about Fendi, including the product aesthetic and specifications, will remain the same as the brand celebrates its heritage and transitions Fendi to its exciting new name for the future.